Welcome to The My Auto Group

Proud to serve customers from our 10 locations across 
West and Central Michigan

I'm interested in

    Why choose us?

    Fast Trade-in Value

    Tell us about your car and we’ll give you an accurate value today!

    Value Your Trade

    Competitive Specials

    Browse our latest offers and save big on your next car!

    View Specials

    Oil Changes for Life

    My Auto Exclusive

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    Lifetime Powertrain Warranty

    My Auto Exclusive

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    Oil Changes For Life

    When you buy a new or used vehicle from My Auto Group that's less than 10 years old and has under 100,000 miles, you're not just driving off with a great ride-you're also getting Oil Changes for Life. It's our exclusive promise to you, and no other dealership in West Michigan can match it. That's right-buy a qualifying car, truck, or SUV from any My Auto Group dealership, and we'll cover your oil changes for as long as you own it, with no additional cost!

    Drive Farther, Pay Less-With Oil Changes for Life at My Auto Group

    Available at participating My Auto Group locations throughout West Michigan, including: 
    • My Auto Import Center (Muskegon, MI)
    • My Lakeshore Subaru
    • My Auto Grand Rapids
    • Alma Ford
    Because My Auto Group has Oil Changes for Life-and No One Else Does! 

    Lifetime Powertrain Warranty

    A True Nationwide Lifetime Limited Powertrain Warranty

    Our Nationwide Lifetime Limited Powertrain Warranty means unlimited time, unlimited miles, and real coverage-no gimmicks. When you buy a qualifying vehicle from any My Auto Group dealership, you're covered for as long as you own it, no matter where you are.

    Unlike other warranties filled with fine print and restrictions, ours is straightforward-covering the same vital components as the manufacturer's powertrain warranty, plus any additional benefits listed in your warranty certificate, and no hidden service requirements.

    With licensed repair facilities across the U.S. and Canada, it's true peace of mind, nationwide-and only available at My Auto Group.

    Discover the My Auto Group Advantage- From Muskegon, to Grand Rapids to Alma

    Our Lifetime Powertrain Warranty is available exclusively at these My Auto Group dealerships in Michigan:

    • My Auto Import Center (Muskegon, MI)
    • My Lakeshore Subaru
    • My Auto Grand Rapids
    • Alma Ford

    Lifetime Parts & Labor Limited Warranty

    Cost Savings. Peace of Mind. Quality Assurance.

    At My Auto Group, we go the extra mile to protect your vehicle-and your wallet. When My Auto Group replaces a part, we stand behind it for life. Our Lifetime Parts & Labor Limited Warranty is an exclusive promise to keep you covered long after your repair is complete. When you have qualifying service work performed at participating My Auto Group dealerships, your covered parts and labor are backed for as long as you own your vehicle. 

    That means no surprise repair costs and no expiration date-just lasting protection and total confidence in the work our Certified Technicians perform.

    Available at these participating My Auto Group dealerships in Michigan:
    • My Auto Import Center (Muskegon, MI)
    • My Lakeshore Subaru (Nunica, MI)
    • My Auto Grand Rapids (Grand Rapids, MI)

    Fast and reliable service

    Need service or maintenance? We make that easy too. Tell us about your vehicle, select your services, and reserve a time.. all online!

    Save time and shop online

    We've made it easy for you to complete all, or part, of your purchase online. Calculate payments, estimate your trade-in, apply for financing, and more... all without leaving your home.

    Our Locations

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    1. Audi Muskegon

      Latitude: 43.154170989990234Longitude: -86.19898223876953

      1860 East Sternberg
      Directions Muskegon, MI 49444

      • Sales: (231) 799-2886
      • Service: (231) 799-2886
    2. Automotive Technician Training Program

      Latitude: 43.15222167968751Longitude: -86.20108032226562

      5500 Harvey St.
      Directions Muskegon, MI 49444

      • Sales: (231) 291-8740
      • Service: (231) 291-8740
    3. Central Motorsports

      Latitude: 43.61603546142578Longitude: -84.7667236328125

      905 Corporate Dr
      Directions Mt Pleasant, MI 48858

      • Sales: (989) 773-6025
    4. Holeshot Harley-Davidson

      Latitude: 43.61231994628906Longitude: -84.75318908691406

      4741 E Pickard St
      Directions Mt Pleasant, MI 48858

      • Sales: (989) 772-5513
    5. Hot Rod Harley-Davidson

      Latitude: 43.15517044067383Longitude: -86.1988525390625

      149 Shoreline Dr
      Directions MUSKEGON, MI 49444

      • Sales: (231) 722-0000
    6. My Certified Pre-Owned

      Latitude: 43.18651962280274Longitude: -86.22586822509766

      3692 Airline Rd.
      Directions Muskegon, MI 49444

      • Sales: (231) 760-5618
      • Service: (231) 760-5618
      • Parts: (231) 760-5618
    7. My Lakeshore Subaru

      Latitude: 43.070884704589844Longitude: -86.0671615600586

      16605 112th Ave
      Directions Nunica, MI 49448

      • Sales: 616-372-0010
      • Service: 616-372-0010
      • Parts: 616-372-0010
    8. My Nissan of Muskegon

      Latitude: 43.15415573120117Longitude: -86.19866180419922

      1860 E Sternberg Rd
      Directions Muskegon, MI 49444

      • Sales: (231) 799-7100
      • Service: (231) 799-7100
      • Parts: (231) 799-7100
    9. My Volkswagen of Muskegon

      Latitude: 43.155181884765625Longitude: -86.19876098632812

      1860 East Sternberg
      Directions Muskegon, MI 49444

      • Sales: (231) 799-7100
      • Service: (231) 799-7100
      • Parts: (231) 799-7100
    10. Toyota of Muskegon

      Latitude: 43.15415573120117Longitude: -86.19866180419922

      1860 E Sternberg Rd
      Directions Muskegon, MI 49444

      • Sales: (231) 799-7100
      • Service: 231-799-7100
      • Parts: 231-799-7100
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    Car Selection

    Find your ideal vehicle

    We offer a large selection of new and used vehicles to meet your needs. Whether you’re shopping for a car, truck or SUV, our inventory has something for you. Our friendly team will help make your car-shopping experience easy and enjoyable. Visit us in MUSKEGON, MI today and see why so many customers trust us for their automotive needs.

    Service

    Fast, Friendly and Reliable

    Our service department can keep your vehicle in great shape. Our team of skilled technicians provides a full range of services, from routine maintenance like oil changes and tire rotations to more complex repairs. We’ll make sure your visit is easy and stress-free, and that your car performs at its best.

    Purchasing Online

    Skip the line

    We know your time is valuable. That’s why we provide options to make your next purchase or lease more convenient. If you prefer to do the process from home, you can start with a trade-in appraisal or finance application. Once you select the vehicle you’re interested in, you’ll have options to adjust your payments and purchase online. If you decide you’re more comfortable with one of our teammates by your side, we’re here to help. Stop in any time we’re open, and pick up where you left off.

    About Us

    The My Auto Group has a 30-year history of serving the MUSKEGON community with dedication and integrity. We began as a small, family-owned business with a passion for cars and happy customers. Over time, we grew to meet the changing needs of the community. We’re bigger now, but we remain committed to our principles: honesty, quality and exceptional service. Many of our customers have been with us for a long time, their trust is one reason we have a reputation for excellence. Join us as we continue building on our tradition of trust and satisfaction.